Michelle Williams Premieres Exclusive Home Collection During EVINE Live’s 1st Birthday Bash
The Grammy Award Winning Recording Artist and Songwriter Returns Thursday and Friday After Successfully Previewing Her Collection Last Fall
MINNEAPOLIS, Feb. 09, 2016 (GLOBE NEWSWIRE) — EVINE Live (NASDAQ:EVLV), a digital commerce company (evine.com), will debut the full line of “Believe by Michelle Williams,” an exclusive collection of products from Grammy award winning recording artist and songwriter Michelle Williams, on February 11 at 11pm ET and February 12 at noon ET. Premiering during EVINE Live’s “1st Birthday Bash,” Michelle returns to the network for the first time after successfully previewing her line last fall. “Believe by Michelle Williams,” which first appeared on EVINE Live in September 2015, is a home collection inspired by Michelle’s personal style and is only available at EVINE Live.
“We’re thrilled to have Michelle return to our studios to debut her full collection,” said Penny Burnett, Chief Merchandising Officer of EVINE Live. “Michelle is a natural on camera. Her passion for design is immediately felt by viewers, who quickly connect with her product and its story. We’re looking forward to having Michelle back on-air to showcase her brand and help celebrate our Company’s first anniversary as EVINE Live.”
“This collection has been months in the making and I can’t wait to finally unveil it on EVINE Live,” said Michelle Williams. “During the September preview, viewers got a taste for the collection. In just a few days, they’ll discover everything that ‘Believe by Michelle Williams’ has to offer.”
Michelle Williams, known best for her role as a member of the biggest pop group of all time, Destiny’s Child, is also an award winning recording artist, songwriter and actress. Inspired by her grandmother and mother who made beautiful hand-made items for their family, and her world travels as an actress and musician, “Believe by Michelle Williams” is a unique collection of home products that embody Michelle’s style and passion for design. During the February 11 and 12 premiere, Michelle will offer a variety of sophisticated textiles, including floral printed comforters, quilted coverlets, duvet sets and fashion-forward sheet designs. Following the February premiere, Michelle will continue to expand her collection with an all-new assortment in March.
Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation’s top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.
For more information on “Believe at Home” by Michelle Williams visit www.evine.com/michellewilliams and Believe at Home’s social properties on Instagram & Twitter: Believe_Home. For more information on EVINE Live visit www.evine.com.